FRED
A denim brand redefining fit for tall women with elevated, thoughtfully proportioned styles.
The Problem
FRED came to us with a clear concept for a denim brand designed specifically for tall women, but needed a visual identity that could give the idea a distinct, recognizable presence in the fashion space.
The Solution
We developed a logo system that balances a fashion-forward feel with the confidence and personality behind the brand. The final identity gives FRED a strong visual foundation designed to translate across everything from denim labels and packaging to digital touchpoints as the brand grows.
Brand Identity
Brand Strategy
