Aftrdusk
A refined pashmina brand bringing a more understated, fashion-forward perspective to EDM culture.
The Problem
AFTRDUSK came to us as a new brand entering a crowded EDM market with a distinctly more minimal, refined point of view. The challenge was building awareness from the ground up while reaching the right audience and establishing what made the brand different.
The Solution
We developed a social media strategy centered around discovery, brand positioning and community building, creating content that introduced AFTRDUSK’s aesthetic while staying connected to EDM culture. Within the first 60 days, the strategy helped grow the brand’s Instagram community from roughly 100 to 2,500 followers while building momentum around its debut collection.
Content Creation
Social Media Strategy
Social Media Management
