Sisters & Lab
A South Asian, Ayurvedic–rooted skincare, hair + body care brand blending family heritage with modern formulation.
The Problem
Sisters & Lab came to us with a strong product line and a meaningful story rooted in South Asian heritage, but their social presence wasn’t fully communicating what their full value. They needed a clearer strategy to build awareness, introduce new audiences to the brand and create stronger connections between their heritage, ingredients and products.
The Solution
We developed an organic + paid social media strategy and ongoing content direction built around discovery, education and storytelling, giving the brand a more intentional way to communicate its South Asian roots, small-batch products and ingredient-led approach. From campaign planning and product launches to founder-led content, the strategy created a more cohesive presence designed to grow awareness while supporting conversion.
Content Creation
Social Media Strategy
Social Media Management
